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Marketing a Mail Receiving and Forwarding Business
The key to success in marketing a mail receiving and forwarding business is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.
For every mail receiving and forwarding business winner, there many more mail receiving and forwarding businesses struggling to survive.
Top performers habitually integrate sound marketing concepts with market demands.
Directories
A directory listing may be one of the best ways to increase the visibility of a mail receiving and forwarding business. When all of your competitors are listed in a directory, you have no choice in the matter. To keep pace, competitive businesses must include the same directories in their plans for marketing mail receiving and forwarding businesses to both broad and targeted customer bases. Although there are plenty of free directory opportunities out there, some directories charge a fee to include your business in their listing. Regardless of whether it is a premium or free listing opportunity, every directory needs to be evaluated on its own merits. Some directories may also let you list more than your name and contact information, so be sure to ask whether your listing can include a logo and other information about your business.
Competitive Awareness
Competitive awareness is the starting point for creativity in marketing. Innovation is desirable in marketing, but if your company doesn't maintain a presence in the channels that are being used by other mail receiving and forwarding businesses, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.
Multichannel Marketing Strategies
There are a lot of benefits to taking a multichannel approach to marketing. Since modern buyers access information about products and services through a broad range of media streams and information outlets, businesses need to communicate through multiple marketing channels.
In today's marketplace, it simply isn't possible for mail receiving and forwarding businesses that funnel the bulk of their resources toward a single marketing channel to maintain a noticeable presence in the marketplace. In practice, multichannel means embracing a mixture of online and offline message pipelines, based on the places your customers go for information. The acquisition of reliable mailing lists from proven providers can expedite the transition, but ultimately your efforts to go multichannel may require the assistance of a marketing professional.
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