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Marketing a Mammography Clinics Business
The key to success in marketing a mammography clinics business is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.
We recognize that the best mammography clinics business entrepreneurs tend to possess solid marketing skills. However, capable marketing is elusive for many leaders in this industry.
Good business sense gets you started on the path to marketing success. But to achieve your goals, there are some other things you'll also need to learn about marketing a mammography clinics business.
When It's Time to Rebrand
Looking for a way to re-catalyze your marketing program? If you need a quick fix, rebranding might not be the right tool for the job. Rebranding is an intentional marketing technique designed to deliver long term results. For a mammography clinics business, owners are often inspired to rebrand after analysis has demonstrated that the current brand is losing its impact in the marketplace. Unless you are confident that you possess the skills necessary to rebrand your business, we advise consulting with a professional marketing firm before you introduce a new brand to your customers.
Directories
A directory listing may be one of the best ways to increase the visibility of a mammography clinics business. Yellow pages, industry listings, online databases, and other directory options are routinely used as vehicles for promoting mammography clinics businesses in a region or territory. Premium directories may or may not deliver the ROI you expect to receive from paid marketing vehicles. Unless all of your major competitors are listed in a paid directory, it may be better to take a pass and redirect your funds toward other advertising venues. Some directories may also let you list more than your name and contact information, so be sure to ask whether your listing can include a logo and other information about your business.
Public Relations Strategies
Public relations is more subtle, but no less powerful than a full-blown marketing push. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. Since PR leverages media outlets, it may cost nothing to acquire media placements that feature interesting storylines about your products and brand. The trick is learning how to pitch storylines to media professionals without sounding too promotional or sales-oriented.
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