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Marketing a Motion Picture Film Servicing Business
Promotional tactics for motion picture film servicing businesses are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.
For every motion picture film servicing business success story, there multiple motion picture film servicing businesses struggling to survive.
Winning strategies combine common sense marketing with the constantly evolving demands of the marketplace.
Multichannel Marketing Strategies
There are a lot of benefits to taking a multichannel approach to marketing. Today's consumers engage with brands in diverse ways. That means brands need to demonstrate similar diversity in the channels they employ to connect with customers.
In today's marketplace, it simply isn't possible for motion picture film servicing businesses that funnel the bulk of their resources toward a single marketing channel to maintain a noticeable presence in the marketplace. So when you create your marketing strategy, you'll need to consider including print ads, flyers, and even online marketing tactics in the mix. If direct mail is part of your marketing approach, consider buying updated and sortable mailing lists from a reliable third-party list providers.
Bundling
Messaging matters - but only to the degree that it communicates value to cost-conscious consumers. Businesses that bundle products tap into the market's psyche by creating the perception (real or imagined) of cost-savings. Most motion picture film servicing businesses have the ability to bundle multiple products and services into a single offering that customers find appealing. Since the bundling concept is based on discounts, consumers expect to pay less for the bundle than they would if they were to buy the products separately, so you'll need to make sure your bundle offers real value to buyers.
Industry Resources
Lone rangers don't survive long in a motion picture film servicing business. Most leaders are oblivious to the fact that the marketplace shows no favoritism - for every marketing challenge your business faces, there are hundreds of other businesses and leaders struggling to solve the same problem. Even though trade journals have value, we've found that the best insights are often gained through face-to-face contact with industry insiders.
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