October 20, 2019  
 
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Marketing a Personal Loans Business

Trying to market a personal loans business? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.

For every personal loans business winner, there are a dozen other personal loans businesses that never got off the ground.

Strategic marketing tactics can help small personal loans businesses scale their visibility with consumers. The key is to market smart through the consistent application of fundamental marketing concepts.

Mailings

It makes sense for personal loans businesses to participate in direct marketing. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.

Make Sure You Have a Good Business Sign

A great sign is a 24/7 marketing tool for your company. Even though personal loans businesses are very different from each other, sign content should focus on some common industry themes in addition to the details of your business. Visibility, branding elements and other considerations are all factors in the design and size of your operation's business signage.

Since the signage for personal loans businesses has to fulfill a number of special requirements, avoid glossing it over as an afterthought. This is not a decision to rush into. Spend some time thinking about the attributes of a good business sign for your unique needs before you purchase a new sign.

Coupons

Value-conscious consumers respond to discount offers and that makes coupons a strategic asset in personal loans business advertising. Percentage discounts, volume discounts, and bundling offers are standard coupon fare. In a typical coupon scenario, personal loans business operations leverage couponing to entice first-time customers to make initial contact with the brand. Coupled with other marketing techniques, a steady stream of legitimate coupon promotions can incentivize periodic customers to increase the frequency of purchases from your company.

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Conversation Board

The best marketing advice often comes from your peer business owners. Do you have any tips or advice on marketing a personal loans business? We'd love it if you could share them by posting a comment below. What marketing initiatives have you tried and how did they work out for you?


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