October 20, 2019  
 
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Marketing a Plumbing and Heating Supplies Retail Business

The value and earning capacity of a plumbing and heating supplies retail business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.

If you're hoping to leverage marketing to give your plumbing and heating supplies retail business an edge over the competition you're not alone.

In a growth-oriented business, marketing has to be seen as a core business activity. On the upside, great marketing is a real possibility for a plumbing and heating supplies retail business owner who is willing to learn what it takes to promote their business.

Building A Community Around Your Brand

Does your business have a social media presence? If not, you may be falling behind the rest of the marketplace. Whether they realize it or not plumbing and heating supplies retail businesses need to do a better job connecting with their customers. Direct mail campaigns featuring mailing lists from a reliable list partner can jumpstart a social media drive by expanding your customer base and alerting them to your social media presence.

Staffing Expertise

Right out of the gate, you are going to have to make an informed decision about who will be responsible for marketing your product offerings and your brand. A dedicated, in-house marketing division is a possibility, but in small businesses, it's more likely that owners or managers will pick up marketing as a secondary job responsibility. That can be problematic because marketing can't afford to be pushed to the backburner. As a way to improve performance and time management, owners of plumbing and heating supplies retail businesses enlist the assistance of external marketing professionals. Outsourcing is less expensive than maintaining an internal marketing unit and it ensures that your company's marketing plan receives the attention it deserves.

Coupons

Think you know all there is to know about coupling? Maybe not, at least when it comes to using coupons for plumbing and heating supplies retail business advertising. Traditionally, coupons have been limited to print ad distributions. These days, coupon programs have expanded to include electronic coupons distributed through social media and redeemed via a mobile device. In a typical coupon scenario, plumbing and heating supplies retail business operations leverage couponing to entice first-time customers to make initial contact with the brand. Coupled with other marketing techniques, a steady stream of legitimate coupon promotions can incentivize periodic customers to increase the frequency of purchases from your company.

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Is there something we didn't cover? We're always interested in hearing about new strategies for marketing to plumbing and heating supplies retail businesses, and we welcome your feedback, tips, and questions!


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