We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.
What to know the characteristics that distinguish leading portable air conditioners rental and leasing businesses from average companies? Surprisingly, the ability to create clear brand messages often outweighs product quality and other considerations.
Social Media Monitoring
The use of social media as a marketing tool is the latest wave to overtake the small business community. Combined with a functional company website, social media attracts new customers and converts them to brand advocates. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. All portable air conditioners rental and leasing businesses are especially vulnerable to negative exposure through social media. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.
Managing Negative Publicity
Not sure how to handle negative PR? You're not alone. It's a probably faced by many portable air conditioners rental and leasing businesses. But the time to address your response to negative publicity is before it happens. If you wait until a crisis hits, it's already too late to control the message. PR savvy portable air conditioners rental and leasing businesses work with consultants to develop a crisis response plan that can be executed on a moment's notice. In a crisis, accurate contact lists can be a lifesaver. A top quality mailing list provider can provide fast turnaround times on up-to-date and filtered lists.
When It's Time to Rebrand
Looking for a way to re-catalyze your marketing program? If you need a quick fix, rebranding might not be the right tool for the job. The most successful rebranding initiatives are the culmination of a deliberate process. For a portable air conditioners rental and leasing business, the time to rebrand is when your current brand is outdated or no longer in sync with the needs of the marketplace. All businesses change over time and rebranding can bring your business profile in line with your current core competencies. With the help of a professional marketing firm, you can give your brand a fresh face while maintaining brand distinctives and brand recognition.
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