How Can I Improve Our Marketing
Marketing a Portable Computers and Accessories Business
Trying to market a portable computers and accessories business? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.
Although innovation is important, consistency is critical when you market a portable computers and accessories business. In this industry, the application of fundamental marketing tactics is more valuable than promotional fads and gimmicks.
In this industry, long-term survivors build their strategies around a core of marketing essentials.
Newsletters
Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. These days, portable computers and accessories businesses rely on newsletters as cornerstones of a deliberate PR and marketing strategy, combining print and online distribution channels.
Mailings
At some point, your portable computers and accessories business will engage in direct mail marketing tactics. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.
Do We Really Need A Logo?
Having a strong logo for a portable computers and accessories business is a big deal. We live in a visual world and logos are tangible expressions of your organization's key messages. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.
Share this article
Additional Resources for Entrepreneurs