October 15, 2019  
 
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Marketing a Prefabricated and Modular Buildings Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a prefabricated and modular buildings business, exceptional marketing may well be the determining factor in your long-term survival and success.

As a business owner, it's imperative to understand that your financial metrics are inextricably linked to your marketing capacity.

Customer loyalty isn't what it used to be. With cost concerns becoming more important to buyers, value messaging is rising to the fore as a strategic marketing priority.

Email Campaigns

Today's consumers are extremely tech-savvy. They rely on social media and email to both receive and transmit brand messages. That's why email campaigns are gaining popularity among small and medium-size business owners throughout the industry. For the majority of prefabricated and modular buildings businesses, the real challenge is compiling a substantive quantity of qualified email addresses. Premium mailing list providers can mitigate the cost and hassle of in-house list generation. More importantly, providers typically give business owner an assurance that their lists are accurate and up-to-date.

Marketing Consultants

As a small business owner, it's tempting to think that you have what it takes to market your brand effectively. Maybe you do. But in our experience, there is no substitute for enlisting the services of a qualified marketing consultant. The best consultants possess a range of skills, including the ability to accurately communicate your prefabricated and modular buildings business' most important brand characteristics. Without the presence of an experienced professional, it's easy to miss opportunities in the marketplace and focus your efforts on outdated tactics. As we continue to experience changes in the prefabricated and modular buildings business industry, exposing your strategy to the influence of capable marketing professional should be a top priority.

Loss Leaders

Smart prefabricated and modular buildings businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For the majority of prefabricated and modular buildings businesses, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.

More Marketing Tips and Related Articles

Given your interest in marketing and in prefabricated and modular buildings businesses, you might find these additional resources to be of interest.

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It's hard to cover all there is to know about marketing prefabricated and modular buildings businesses in a single article. If you have any additional comments or questions, please let us know. We'd also appreciate if you let others know what you've tried as far as marketing goes and how it worked out for you.


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