Business Marketing Advice
Marketing a Restaurant
Marketing plays a central role in any company. But when it comes to a restaurant, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.
The marketing model for a restaurant has historically adapted to changes in consumer buying patterns and the market itself.
Tenacious messaging and the identification of new delivery channels can be an on ramp to restaurant marketing success.
Marketing Ethics
Ethically challenged marketers are a dime a dozen in today's economy. Industry-leading restaurants avoid marketing tactics that exploit their customers. When it comes to direct mail, it's important to know the source of your contacts. To maintain compliance with ethical standards, we recommend outsourcing list generation to reputable providers.
Do We Really Need A Logo?
Having a strong logo for a restaurant makes an enormous difference in your company's promotional impact. We live in a visual world and logos are tangible expressions of your organization's key messages. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.
Price Matching
In a difficult economy, consumers expect businesses to engage in a certain amount of price matching. The principle is simple: Since pricing is a primary factor in product selection, your business agrees to match advertised competitor pricing. If they can find a similar value proposition from another restaurant, buyers will jump on it. Today's consumers are educated and informed. They use social media and other tools to identify the best pricing, making it imperative for small business to consider the value of a well-publicized price matching strategy.
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