Marketing Advice By Business Type
Marketing a Scientific Photographers Business
Looking for innovative ways to market a scientific photographers business? Although you there are no magic bullets that will enable you to dominate the industry, there are several things you can do to improve visibility and market presence.
Marketing a scientific photographers business is an unforgiving exercise, full of hurdles and hidden challenges.
So what separates the best scientific photographers businesses from the competition? Surprisingly, the ability to create clear brand messages often outweighs product quality and other considerations.
Newsletters
Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Blatant marketing messages aren't appropriate in newsletters because they don't communicate informational value to your customers. Instead, your newsletter should contain industry news, product use tips, and other content that captures your customers' attention. Increasingly, scientific photographers businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).
Building A Community Around Your Brand
Does your business have a social media presence? If not, you may be falling behind the rest of the marketplace. Whether they realize it or not scientific photographers businesses are struggling to find ways to communicate directly with customers - and for businesses, that's the whole point of maintaining an active presence in social media. Direct mail campaigns featuring mailing lists from a reliable list partner can jumpstart a social media drive by expanding your customer base and alerting them to your social media presence.
Industry Resources
Lone rangers don't survive long in a scientific photographers business. Most leaders are oblivious to the fact that the marketplace shows no favoritism - for every marketing challenge your business faces, there are hundreds of other businesses and leaders struggling to solve the same problem. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.
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