Marketing Advice By Business Type
Marketing a Search and Rescue Business
It's becoming more and more difficult for search and rescue businesses to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.
A snazzy logo, glossy brochure and must-have brand merchandise mean nothing apart from a robust marketing strategy.
Today's small businesses operate in a dynamic sales and marketing environment. Core marketing concepts offer touch points to help small business owners navigate uncertain markets.
Promotional Calendars
Sloppy marketing programs have no place in growing search and rescue businesses. Promotional or marketing calendars coordinate the execution of your strategy and result in a more efficient use of both internal and external resources. Consumer mailing lists from a respected provider can add value to your calendar by incorporating geographic and demographic consumer data into your promotional schedule.
Make Sure You Have a Good Business Sign
Good signage is a Business 101 concept. Even though search and rescue businesses are very different from each other, signage can be used by any search and rescue business to communicate the company's value to their customers. There are multiple issues that need to be considered when designing business signage, not the least of which is the message your business sign sends to your customers.
Given the fact that signage in search and rescue businesses has to fulfill a number of special requirements, avoid glossing it over as an afterthought. Be very selective when choosing a business sign company. After all, there's a lot at stake.
Newsletters
Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. It's not unusual for search and rescue businesses to distribute periodic (monthly or quarterly) newsletters through a variety of online and offline channels. As an added bonus, newsletter subscription lists can double as mailing lists for direct mail or email campaigns.
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