September 18, 2019  
 
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Marketing a Sharpening Services Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a sharpening services business, exceptional marketing may well be the determining factor in your long-term survival and success.

We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.

A robust marketing plan cements your company's relationships with customers. When viewed from this perspective, marketing becomes a customer engagement concern in a sharpening services business's strategic plan.

Cost Tracking

The economy is a constant concern for people who own a sharpening services business. You can't afford to waste money on inferior marketing resources. Since every dollar counts, it pays to buy mailing lists from trusted vendors. Good mailing lists are money in the bank; they deliver leads, revenue and most importantly, new customers.

But mailing lists aren't the only way you can reduce costs. Most accounting software solutions have features that allow you to track costs in multiple expense categories and receive alerts when expenses suddenly swing outside of normal parameters.

Marketing Consultants

Small business owners sometimes struggle to justify the expense of a marketing consultant, especially if they don't appreciate the role of marketing in their company's long-term success. Although professional marketing advice does represent an additional cost, it's an expense that you will recover many times over through increased sales revenue. A good marketing firm will help clarify your sharpening services business' value proposition and messaging. Without the presence of an experienced professional, it's easy to miss opportunities in the marketplace and focus your efforts on outdated tactics. As we continue to experience changes in the sharpening services business arena, exposing your strategy to the influence of capable marketing professional should be a top priority.

Social Media Monitoring

The use of social media as a marketing tool is the latest wave to overtake the small business community. Combined with a functional company website, social media attracts new customers and converts them to brand advocates. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. All sharpening services businesses are especially vulnerable to negative exposure through social media. If your brand is taking a hit from negative mentions, it's important to generate enough positive content to push negative mentions down in search rankings. The more positive mentions that exist, the more difficult it is for negative comments (generated through social media) to gain traction on search engines like Google and Yahoo.

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