A single characteristic divides today's best shorthand reporters businesses from the rest of the pack.
In some businesses, marketing takes a back seat to sales and operations. That's a mistake because without marketing, your brand messages aren't being heard. On the upside, great marketing is a real possibility for a shorthand reporters business willing to adapt its strategy to the demands of the marketplace.
Do We Really Need A Logo?
The question of whether or not to create a logo for a shorthand reporters business is a big deal. In tight markets, logos differentiate one company from the next. More importantly, a good logo can differentiate your value proposition from your competitors. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.
Today's consumers are extremely tech-savvy. They rely on social media and email to both receive and transmit brand messages. That's why email campaigns are gaining popularity among small and medium-size business owners throughout the industry. In many shorthand reporters businesses, the hardest part of an email campaign is gathering the email addresses of likely customers. At Gaebler, we recommend buying mailing lists from professional, third-party providers. Purchased lists aren't the only source for customer contacts, but they can be used to create fast momentum for email campaigns and other initiatives.
A good newsletter can set your company apart from your competitors and scale up your industry presence. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. It's not unusual for shorthand reporters businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).
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