September 16, 2019  
 
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Marketing a Shredded Paper Business

The task of promoting a shredded paper business has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?

Still looking for a way to effectively market your shredded paper business? It's hard to get your messages heard through the industry's noise.

It's not hard to convince most business owners that marketing plays a vital role in strategic planning. But in a zero-sum economy, there are winners and losers -- and here are some of the things that will help keep your shredded paper business at the top of the heap.

Multichannel Marketing Strategies

Multichannel is an important buzzword in today's marketing circles. Since modern buyers access information about products and services through a broad range of media streams and information outlets, businesses need to communicate through multiple marketing channels.

In today's marketplace, it simply isn't possible for shredded paper businesses that funnel the bulk of their resources toward a single marketing channel to maintain a noticeable presence in the marketplace. In practice, multichannel means embracing a mixture of online and offline message pipelines, based on the places your customers go for information. The acquisition of reliable mailing lists from proven providers can expedite the transition, but ultimately your efforts to go multichannel may require the assistance of a marketing professional.

Why Branding Matters

Branding isn't just a marketing buzzword. It's a core concept for businesses trying to entrench themselves in consumer consciousness. It's a fact: A shredded paper business possesses brand value. Smart marketing strategies differentiate and reinforce brand identity. Companies that incorporate brand positioning into their normal marketing routines gradually accumulate higher brand values and are rewarded by consumers.

Geolocational Marketing

Have you noticed that almost everyone has a smartphone these days? Savvy marketers believe that smartphone marketing is the next big promotional trend and are investing in strategies that leverage the mobile computing power of today's consumers. Equipped with GPS components, today's smartphones give consumers the ability to perform navigation and other geolocational tasks. As a shredded paper business owner, smartphone geolocation opens the door to new opportunities in brand and product promotion. Geolocational marketing is an emerging trend. It's difficult (if not impossible) for small businesses to get in on the action without the assistance of a marketing firm that is experienced in creating mobile-based marketing strategies. Although cutting edge marketers are tailoring promotional messaging based on the viewer's current location, it may be enough to explore ways for consumers to be made aware of the presence of a shredded paper business when they are in the vicinity.

More Articles on Marketing

Given your interest in marketing and in shredded paper businesses, you might find these additional resources to be of interest.

Internet Marketing

Selling a Shredded Paper Business

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Conversation Board

The shredded paper business industry is evolving, and new marketing tactics should be tested on a regular basis. We welcome your comments and feedback about marketing techniques in this space.


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