September 15, 2019  
 
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Marketing a Shrimp Retail Business

Small and medium size shrimp retail businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.

Marketing is a tricky business discipline, especially for inexperienced entrepreneurs who possess more enthusiasm than expertise.

Strategic marketing tactics can help small shrimp retail businesses remain competitive with much larger businesses. What small companies lack in resources, they can make up for in marketing intelligence and expertise.

Technological Expertise

The PR and marketing community has embraced technology with open arms, transforming basic marketing concepts into sophisticated, tech-driven systems and solutions. One of the things that needs to be considered by shrimp retail businesses is the use of technological solutions to connect with customers, boost visibility and exploit weaknesses in the marketplace. Despite the initial cost associated with many technological solutions, the long-term payoff for the right technologies almost always outweighs the upfront expense.

Discounts

Discounts drive purchasing decisions, and shrimp retail business customers are no exception. Some entrepreneurs have used the discount concept to lure in unsuspecting customers without actually reducing the price of the product. However, for consumers located in the shrimp retail business sector, you won't get far with discounts unless you communicate clear value. For better results, consider rotating the products you discount to incentivize customers to monitor your marketing channels.

Managing Negative Publicity

Not sure how to handle negative PR? You're not alone. It's a probably faced by many shrimp retail businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. PR savvy shrimp retail businesses work with consultants to develop a crisis response plan that can be executed on a moment's notice. Since part of your crisis response may involve direct mail, we also recommend working with quality mailing list providers to obtain accurate contact lists.

More Marketing Tips and Related Articles

Given your interest in marketing and in shrimp retail businesses, you might find these additional resources to be of interest.

Advertising on Billboards

Selling a Shrimp Retail Business

Advertising in Newspapers

Creating an Effective Marketing Strategy


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