Marketing Advice By Business Type
Marketing a Silk Screen Printing Equipment and Supplies Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a silk screen printing equipment and supplies business, exceptional marketing may well be the determining factor in your long-term survival and success.
Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
What to know the characteristics that distinguish leading silk screen printing equipment and supplies businesses from other businesses in the industry? It's strong messaging. And if your marketing vehicles aren't crystal clear, you could become a casualty of the marketplace.
Broadcast Advertising
Broadcast advertising has clearly taken some hits over the past couple of decades. The number of consumers who tune-in to local TV and radio has plummeted, and the industry has struggled to regain its footing. Broadcast advertising is down - but it's not out. Today's leading silk screen printing equipment and supplies businesses are leveraging broadcast media to perform specific aspects of their marketing strategies. Today's broadcast marketing solutions have the ability to target a geographically concentrated sector of the marketplace. For example, many people limit their radio listening to their daily commute. When marketing silk screen printing equipment and supplies businesses, a combination of marketing venues is preferable to relying exclusively on local broadcast opportunities.
Competitive Awareness
Competitive awareness is the starting point for creativity in marketing. Innovation is desirable in marketing, but if your company doesn't maintain a presence in the channels that are being used by other silk screen printing equipment and supplies businesses, there's a good chance that you're missing something. Although you might be convinced that a new strategy will give your company an edge, it's reassuring to consult with a professional marketer before you go too far down the road.
Marketing Ethics
Are ethics important in marketing? You bet! Industry-leading silk screen printing equipment and supplies businesses avoid marketing tactics that exploit their customers. If direct mail is part of your marketing mix, you should also make sure your mailing list provider adheres to ethical standards in the collection of contact information. Premier vendors are safe bets since they have established themselves as reputable mailing list providers.
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