Marketing Advice By Business Type
Marketing a Sound Equipment and Systems Repair Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a sound equipment and systems repair business, exceptional marketing may well be the determining factor in your long-term survival and success.
In a sound equipment and systems repair business, a great business model doesn't guarantee solid revenues.
What to know the characteristics that distinguish leading sound equipment and systems repair businesses from average companies? Surprisingly, the ability to create clear brand messages often outweighs product quality and other considerations.
Media Monitoring
Some marketing initiatives lend themselves to simple measurement while others are more challenging. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. But how do you go about measuring your brand's marketing footprint in geographic and demographic sectors? To gauge brand reputation and presence, many sound equipment and systems repair businesses turn to media monitoring. Even more importantly, media monitoring can alert you to negative commentary early, giving you the opportunity to counter negative mentions with more accurate and more positive messaging.
Social Media Monitoring
The use of social media as a marketing tool is the latest wave to overtake the small business community. Combined with a functional company website, social media attracts new customers and converts them to brand advocates. Even though the potential for social media to generate positive conversations about your product is good, the potential for it to create negative, online word-of-mouth is a concern that must be taken seriously. All sound equipment and systems repair businesses need to be particularly sensitive about the potential for negative brand commentary on social media sites. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.
Expand Your Advertising Options
Take a look around the industry. Chances are, you'll see companies using a vast array of advertising vehicles to communicate brand messages. When it comes to sound equipment and systems repair businesses, the challenge is identifying the advertising solutions that are appropriate for your customers and consistent with your marketing goals. These days, sound equipment and systems repair businesses get solid marketing results from online channels capable of streaming high value content to a large, yet targeted customer base. To learn best practices of online advertising, learn from pure-play online businesses, as the principles they use for promoting an online business are very relevant to promoting any business online.
Share this article
Additional Resources for Entrepreneurs