Marketing Advice By Business Type
Marketing a Space Planning Business
Looking for innovative ways to market a space planning business? Although you there are no magic bullets that will enable you to dominate the industry, there are several things you can do to improve visibility and market presence.
A single characteristic divides today's best space planning businesses from companies at the bottom of the food chain.
By leveraging today's best marketing techniques, any space planning business owner can rise to the challenge and create a marketing plan that highlights the value of their business and product offerings
Hiring A Marketing Firm
Eventually nearly all space planning business operations turn to marketing firms for guidance. Unless you have a marketing background, you won't be able to touch the ROI you'll receive from a professional firm. Does a marketing firm cost money? Sure, but not as much as you may think. When it's time to look for a marketing firm to represent your space planning business, it's important to find a firm with proven experience in the industry. Marketing firms that lack industry experience are sometimes unfamiliar with competitive marketing channels and may not understand the value propositions that dominate industry messaging.
Email Campaigns
How many people do you know who don't have an email account? Not many. What does that mean for your company? It means the odds are in favor of email campaigns actually connecting with customers. For space planning businesses, the real challenge is compiling a substantive quantity of qualified email addresses. Premium mailing list providers can mitigate the cost and hassle of in-house list generation. More importantly, providers typically give business owner an assurance that their lists are accurate and up-to-date.
Company Website
Technology is changing the way small businesses market their products and brands. The on-ramp for using technology to promote your space planning business is also the anchor point for your technological strategy: A company website. Although many businesses have a website, a poorly designed and unnavigable website is worse than having no web presence at all. Your site is a representation of your business; it needs to convey the same professional appearance and functionality as you expect from any other sales and marketing asset. Conversion paths are also important. With the proper design, your site can walk new visitors through a series of decisions that culminate with either an online sale, a phone order, a personal visit or a request for more information.
Share this article
Additional Resources for Entrepreneurs