Marketing Advice By Business Type
Marketing a Spill Control Services Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a spill control services business, exceptional marketing may well be the determining factor in your long-term survival and success.
Marketing a spill control services business can be challenging, especially for business owners who lack a marketing background.
The right market approach lets smaller spill control services businesses remain competitive with much larger businesses. The key is to market smart through the consistent application of fundamental marketing concepts.
Loss Leaders
The majority of spill control services businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. When applied skillfully, a loss leader marketing strategy can lead to overall gains in revenue. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For the majority of spill control services businesses, this approach is most advantageous when it is coupled with a promotion for complementary products or services that are offered at full pricing. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.
ROI
Every marketing tactic you use has to deliver results. ROI concerns should be at the forefront of your mind when you think about the many ways you can promote your spill control services business.
Mailings and other direct B2C/B2B channels can deliver decent ROI, but only if the lists are accurate, up-to-date and targeted to your market segment. For filtered and sorted mailing lists, you'll want to work with one of the direct mail industry's leading list providers.
Customer Awareness
Many of the highest performing spill control services businesses go out of their way to maintain clear channels of communication with their customers. In this market sector, managers and promoters need to be extremely familiar with their customers' needs and purchasing preferences. More often than not, failure to maintain a robust connection with the marketplace translates into poor brand recognition and lackluster sales. On the other hand, businesses that are in touch with their customers' preferences and pressure points are better equipped to create marketing strategies that connect with buyers.
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