September 15, 2019  
 
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Marketing a Survival School

Marketing a survival school can be a daunting task for new entrepreneurs. But with consumer demand on the rise, marketing skills are becoming increasingly important for survival school owners and managers.

Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!

Simplistic promotional techniques can't penetrate the clutter of the current marketplace. You'll also need to incorporate creativity, common sense, and flawless execution into your marketing routines.

Marketing Collateral

Brochures, business cards, folders, direct mail pieces, and other types of promotional materials are called marketing collateral. For survival schools, it's important to make sure every piece of marketing collateral generate reinforces your brand and value proposition. To squeeze the most impact from your collateral, it needs to be targeted toward its recipients. Delivered to the wrong person, a valuable piece of collateral will collect dust. For direct mail campaigns, premium mailing lists from established vendors can protect the value of your investment. It doesn't make sense to invest time and creativity in marketing collateral only to drop the ball on distribution. Without proper attention to distribution details, your survival school's investment in collateral will be pointless.

Staffing Expertise

Right out of the gate, you are going to have to make an informed decision about who will be responsible for marketing your product offerings and your brand. In practice, a large number of business owners simply assume the role of marketer-in-chief, squeezing even more responsibilities into their already packed schedules. To maintain marketing momentum, many survival schools enlist the assistance of external marketing professionals. A high quality marketing firm can deliver a much better ROI than internal stakeholders who aren't primarily focused on marketing functions.

Sponsorships

Interested in promoting your business in the public square? Then consider sponsorships, a time-tested tactic for marketing survival schools. Successful sponsorships create connections with customers; ineffective ones alienate customers and drain your marketing budget. A strategic sponsorship targets actual survival school patrons. To minimize costs and multiply outcomes, consider teaming up with a complementary business to co-sponsor targeted events.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in survival schools, you might find these additional resources to be of interest.

Yellow Pages Advertising

Advertising in Newspapers

Unique Selling Positions

Selling a Survival School


Conversation Board

What challenges have you experienced in marketing your survival school? How did you overcome those challenges? If you have practical insights about marketing, we'd like to hear from you.


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Do You Plan on Opening a Survival School In the Near Future?

For tips on how to start a survival school, here are some more appropriate better resources for you:

How to Start a Survival Schools & Instruction Business

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If you consider survival schools to be sales prospects, there's more useful information for you elsewhere on our site. These guides are more appropriate for you:

Selling to Survival Schools

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