How to Improve Business Marketing

Marketing a Temperature Measuring Instruments Retail Business

Looking for innovative ways to market a temperature measuring instruments retail business? Although you there are no magic bullets that will enable you to dominate the industry, there are several things you can do to improve visibility and market presence.

Novice marketers are typically unprepared for the challenge of promoting brands and products in the competitive arena.

In general, good business owners make good marketers. However, the most visible brands are always on the lookout for the strategies that other temperature measuring instruments retail businesses have incorporated into their marketing plans.

Social Media Monitoring

The use of social media as a marketing tool is the latest wave to overtake the small business community. Combined with a functional company website, social media attracts new customers and converts them to brand advocates. However, social media also has a dark side -- negative mentions. Most temperature measuring instruments retail businesses are especially vulnerable to negative exposure through social media. Social media monitoring can be as simple as periodical Google searches or as complex as the application of sophisticated monitoring software. Either way, it's essential to develop a system for regularly monitoring your company's presence in social media, followed by positive customer engagements.

Industry Resources

Lone rangers don't survive long in a temperature measuring instruments retail business. An awareness of industry resources can mitigate the isolation of ownership and result in a more stable (and more productive) leadership experience. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.

Improving Customer Loyalty

You've heard that it's less expensive to retain a current customer than it is to acquire a new one, right? For temperature measuring instruments retail businesses, customer acquisition can be achieved by tapping into the resources of third-party mailing list providers. But as your customer base grows, you'll also need to develop programs that reward customer loyalty. Get it right and each new customer will represent a step forward in your company's growth; blow it and you'll end up struggling to acquire new customers just to maintain a breakeven revenue position.

Share this article


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary