How to Improve Business Marketing
Marketing a Tennis Equipment and Supplies Wholesale and Manufacturers Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a tennis equipment and supplies wholesale and manufacturers business, exceptional marketing may well be the determining factor in your long-term survival and success.
Young business owners are often surprised to learn that marketing isn't as intuitive as they thought it would be.
In fact, a good marketing strategy can level the playing field and help small to medium-sized tennis equipment and supplies wholesale and manufacturers businesses stand toe-to-toe with the rest of the market. What small companies lack in resources, they can make up for in marketing intelligence and expertise.
Do We Really Need A Logo?
Logo development in a tennis equipment and supplies wholesale and manufacturers business is a big deal. A logo is a visible representation of your organization's mission, identity, and values. Without a high-quality logo, your brand will simply blend in with the rest of the marketplace and gain little traction with consumer audiences. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.
Company Website
If you haven't done so already, the first step in marketing your tennis equipment and supplies wholesale and manufacturers business is also the anchor point for your technological strategy: A company website. A functional and attractive company website is no longer an option for businesses with a long-term outlook. Content, architecture, and features are important consideration when creating a website. But you will also need to consider how you will attract visitors to your site and what you will do with them once they are there -- and that means you'll need to include SEO and conversion path considerations in the web design process.
Promotional Calendars
Sloppy marketing programs have no place in growing tennis equipment and supplies wholesale and manufacturers businesses. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.
Share this article
Additional Resources for Entrepreneurs