How to Improve Business Marketing
Marketing a Travel Industry Business
There is little room for error in marketing a travel industry business in today's economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.
Small-mindedness has no place in great marketing. In fact, a strong marketing strategy can give a small business high visibility in the marketplace.
Marketing increases the brand footprint of a travel industry business through a diverse range of marketing channels and mediums.
Competitive Awareness
Competitive awareness is the starting point for creativity in marketing. Innovation is desirable in marketing, but if your company doesn't maintain a presence in the channels that are being used by other travel industry businesses, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.
Coupons
Value-conscious consumers respond to discount offers and that makes coupons a strategic asset in travel industry business marketing. Although there are various ways to utilize coupons, the universal objective is to increase traffic, revenue and market exposure. In a typical coupon scenario, travel industry business operations leverage couponing to entice first-time customers to make initial contact with the brand. Coupled with other marketing techniques, a steady stream of legitimate coupon promotions can incentivize periodic customers to increase the frequency of purchases from your company.
Managing Negative Publicity
Not sure how to handle negative PR? You're not alone. It's a probably faced by many travel industry businesses. Bad situation inevitably get worse when companies haven't prepared for the possibility of a negative news cycle. PR savvy travel industry businesses work with consultants to develop a crisis response plan that can be executed on a moment's notice. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.
Share this article
Additional Resources for Entrepreneurs