Marketing Plans for Niche Markets
Marketing a Wakeboards and Equipment Business
Marketing a wakeboards and equipment business isn't as simple as it seems. To get noticed, you'll need to invest time, energy, and resources in an innovative marketing plan.
Multiple marketing factors affect bottom line profitability. Yet one feature seems to be part of the shared DNA of all effective marketing programs.
Marketing increases the brand footprint of a wakeboards and equipment business using a carefully crafted mix of techniques and tactics.
Coupons
Although they have traditionally been associated with a handful of industries, coupons are viable resources for wakeboards and equipment business advertising. Percentage discounts, volume discounts, and bundling offers are standard coupon fare. In a typical coupon scenario, wakeboards and equipment business operations leverage couponing to entice first-time customers to make initial contact with the brand. Coupled with other marketing techniques, a steady stream of legitimate coupon promotions can incentivize periodic customers to increase the frequency of purchases from your company.
Strategic Partnerships
When multiple interests join together in a strategic partnership, they gain wakeboards and equipment businesses avenues for combining the power of their marketing dollars and messaging with suppliers of complementary products. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.
Media Monitoring
Some marketing initiatives lend themselves to simple measurement while others are more challenging. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. The difficulty comes when you are tasked with quantifying market presence and brand influence. To gauge brand reputation and presence, many wakeboards and equipment businesses turn to media monitoring. If executed properly, media monitoring can help your brand get ahead of negative messaging and exert greater influence over news cycles.
Share this article
Additional Resources for Entrepreneurs