Marketing Plans for Niche Markets
Marketing a Water Recycling and Pretreatment Business
It's becoming more and more difficult for water recycling and pretreatment businesses to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.
Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
Top performers habitually integrate sound marketing concepts with market demands.
Strategic Partnerships
When multiple interests join together in a strategic partnership, they gain water recycling and pretreatment businesses economies of scale, not to mention a larger promotional footprint. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.
Cost Tracking
The economy is a constant concern for people who own a water recycling and pretreatment business. You can't afford to waste money on inferior marketing resources. Since every dollar counts, it pays to buy mailing lists from trusted vendors. Companies that rely on accurate mailing lists reduce time spent chasing down stale leads.
But mailing lists aren't the only way you can reduce costs. Most accounting software solutions have features that allow you to track costs in multiple expense categories and receive alerts when expenses suddenly swing outside of normal parameters.
Bundling
Messaging matters - but only to the degree that it communicates value to cost-conscious consumers. Businesses that bundle products tap into the market's psyche by creating the perception (real or imagined) of cost-savings. Most water recycling and pretreatment businesses have the ability to bundle multiple products and services into a single offering that customers find appealing. Will the profit margins be the same as they would be if you sold the bundled products separately? Probably not. But you'll make up for it by achieving higher sales volumes and net profits.
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