We Need Better Marketing
Marketing an Accounting Business
You have to be light on your feet to stay ahead of the curve these days, especially when you're promoting an accounting business. We have the information you need to create a nimble, yet effective marketing strategy for your business.
Communicating the strengths of an accounting business can be challenging, especially for business owners who lack a marketing background.
Customer loyalty isn't what it used to be. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.
Bundling
These days, consumers care only care about thing: Stretching their buying dollars. Bundling is a tried and true method for marketing value concepts. Instead of presenting buyers with a single product offering, you can combine multiple product offerings into a package deal. Most accounting businesses have the ability to bundle multiple products and services into a single offering that customers find appealing. Since the bundling concept is based on discounts, consumers expect to pay less for the bundle than they would if they were to buy the products separately, so you'll need to make sure your bundle offers real value to buyers.
Marketing Ethics
Ethically challenged marketers are a dime a dozen in today's economy. Most profitable accounting businesses avoid marketing tactics that exploit their customers. If direct mail is part of your marketing mix, you should also make sure your mailing list provider adheres to ethical standards in the collection of contact information. Premier vendors are safe bets since they have established themselves as reputable mailing list providers.
Industry Resources
Business leadership can be a lonely profession, especially when you're leading an accounting business. Although there is a tendency to believe that the challenges you face are unique to your business, your competitors face many of the same marketing hurdles and obstacles. To overcome those obstacles, you'll need to tap into industry resources. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.
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