August 17, 2019  
 
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Marketing an Adhesive Labels Business

A profitable adhesive labels business is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.

Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!

Marketing increases the brand footprint of a adhesive labels business using a carefully crafted mix of techniques and tactics.

Loss Leaders

The majority of adhesive labels businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For the majority of adhesive labels businesses, this approach is most advantageous when it is coupled with a promotion for complementary products or services that are offered at full pricing. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.

Product Knowledge

Product knowledge is a fundamental requirement for marketing an adhesive labels business. Whether you outsource marketing or handle it in-house, the more familiar marketing personnel are with your products' distinctive characteristics, the easier it will be to devise marketing strategies that differentiate your adhesive labels business from the rest of the field. Product knowledge is so important that we advise SMBs to consult a marketing professional to identify and exploit their brands' product-based value propositions.

Marketing Ethics

Ethically challenged marketers are a dime a dozen in today's economy. Industry-leading adhesive labels businesses avoid marketing tactics that exploit their customers. Ethics are especially important in direct marketing. By relying on trusted list provider, you can ensure that your lists are accurate and are consistent with standard industry protocols.

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