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Marketing an Advertising and Campaign Buttons Business

A profitable advertising and campaign buttons business is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.

Marketing an advertising and campaign buttons business can be challenging, especially for business owners who lack a marketing background.

In general, good business owners make good marketers. However, the most visible brands are always on the lookout for the marketing tactics competitive advertising and campaign buttons businesses have used to achieve success.

Public Relations Strategies

Public relations is more subtle, but no less powerful than a full-blown marketing push. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.

Coupons

Value-conscious consumers respond to discount offers and that makes coupons a strategic asset in advertising and campaign buttons business advertising. Traditionally, coupons have been limited to print ad distributions. These days, coupon programs have expanded to include electronic coupons distributed through social media and redeemed via a mobile device. In a typical coupon scenario, advertising and campaign buttons business marketers leverage couponing to entice first-time customers to make initial contact with the brand. If you aren't familiar with coupon marketing, navigating the creation of the fine print can be challenging. Consult a marketing professional for guidance.

Competitive Awareness

Do you have a new marketing idea that will transform your industry? Don't be so sure - at least not until you have explored what the competition is doing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other advertising and campaign buttons businesses, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.

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