September 21, 2019  
 
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Marketing an African Book Business

Small and medium size African book businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.

For every African book business winner, there many more African book businesses struggling to survive.

Healthy customer relationships are strengthened and expanded through targeted marketing campaigns. When viewed from this perspective, marketing becomes a customer engagement concern in a African book business's strategic plan.

Industry Resources

Business leadership can be a lonely profession, especially when you're leading an African book business. Most leaders are oblivious to the fact that the marketplace shows no favoritism - for every marketing challenge your business faces, there are hundreds of other businesses and leaders struggling to solve the same problem. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.

Niche Marketing

A niche marketing approach is a good fit for small businesses, particularly African book businesses that hope to dominate a geographic of demographic wedge of the marketplace. To be effective, niche marketing requires attention to the kinds of details many businesses overlook. A keen awareness of your company's unique value proposition is a prerequisite for success in this approach.

As a side note, it's important to customize your marketing tools to accommodate a niche strategy. Leading mailing list providers can filter contacts for more cost-efficient and effective direct mail campaigns.

Price Matching

Price matching is a protection for buyers who are concerned that they could find a better deal elsewhere. For businesses, price matching eliminates buying risk, convincing cautious consumers to buy now. Without price matching, if they can locate lower pricing from a competing African book business, potential clients will abandon your brand in droves. Today's consumers are educated and informed. They use social media and other tools to identify the best pricing, making it imperative for small business to consider the value of a well-publicized price matching strategy.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in African book businesses, you might find these additional resources to be of interest.

Internet Marketing

Marketing Budgets

Phone Book Ads

Selling an African Book Business


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The art of marketing African book businesses is vast. Send us your tips, advice, comments and questions, and let's continue the conversation!


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