We Need Better Marketing
Marketing an Aircraft Charter, Rental, and Leasing Business
You're heavily invested in the success of your aircraft charter, rental, and leasing business and failure isn't an option. That means you'll also need to invest yourself in the strategies and techniques it takes to effectively market your brand in the marketplace.
Marketing is not a siloed business function. It's a cross-organizational discipline with ramifications for your balance sheet and earnings statement.
Simplistic promotional techniques can't penetrate the clutter of the current marketplace. Effective marketing now means translating market learnings into techniques and tactics that are relevant to your business.
Marketing Collateral
Brochures, business cards, folders, direct mail pieces, and other types of promotional materials are called marketing collateral. For aircraft charter, rental, and leasing businesses, it's important to make sure every piece of marketing collateral generate reinforces your brand and value proposition. Some pieces of collateral can be customized for recipients, while others serve a more generic purpose. Either way, you have a stake in making sure it gets into the right hands. For direct mail campaigns, premium mailing lists from established vendors can protect the value of your investment. If you're like most business owners, you invest substantial resources in the creation of quality collateral. If you don't invest similar resources in mailing lists and other distribution channels, your aircraft charter, rental, and leasing business's brochures, direct mail letters and other content has no value.
Newsletters
Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. These days, aircraft charter, rental, and leasing businesses rely on newsletters as cornerstones of a deliberate PR and marketing strategy, combining print and online distribution channels.
Competitive Awareness
Do you have a new marketing idea that will transform your industry? Don't be so sure - at least not until you have explored what the competition is doing. We appreciate innovative tactics. But when innovation causes you to abandon message streams that are trafficked by similar aircraft charter, rental, and leasing businesses, it could be a sign that you're out of touch with the marketplace. Although you might be convinced that a new strategy will give your company an edge, it's reassuring to consult with a professional marketer before you go too far down the road.
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