September 14, 2019  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing an Animal Health Practice

A profitable animal health practice is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.

A high-quality marketing plan connects your company to your customers. Without it, you'll quickly find your animal health practice cut off from the marketplace.

Simplistic promotional techniques can't penetrate the clutter of the current marketplace. Effective marketing now means translating market learnings into techniques and tactics that are relevant to your business.

Niche Marketing

A niche marketing approach is a good fit for small businesses, particularly animal health practices trying to establish a larger footprint in a targeted market segment. Niche marketing isn't new. It's been around for years and has proven to be most effective for firms that understand their key strengths and core audience.

Furthermore, niche marketing means tailoring resource acquisitions to the needs of your market segment. For example, top providers can focus mailing lists to the specific requirements of your market niche.

Give Word of Mouth Marketing a Try

Industry-leading animal health practices rely on a certain amount of word of mouth marketing buzz to communicate brand values and product messaging.

As a rule, your marketing strategy should include mechanisms that encourage meaningful brand conversations and spread the good word about your business. Mind you, there's a difference between word of mouth marketing and viral marketing -- if word of mouth marketing is a new concept for you, you might want to hire a marketing consultant.

Hiring A Marketing Firm

Eventually nearly all animal health practice leaders recognize their limitations and hire a marketing firm. Professional marketers are usually on the bleeding edge of the industry and boast better returns for the investment than internal marketing units. Once you decide to hire a professional marketing firm for your animal health practice, it's important to find a firm with proven experience in the industry. Marketing firms that lack industry experience are sometimes unfamiliar with competitive marketing channels and may not understand the value propositions that dominate industry messaging.

More Articles on Marketing

Want to learn more? Start with these recommended resources.

Magazine Advertising

Selling an Animal Health Practice

How to Segment Markets


Conversation Board

What challenges have you experienced in marketing your animal health practice? How did you overcome those challenges? If you have practical insights about marketing, we'd like to hear from you.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Considering Starting an Animal Health Practice?

For tips on how to start an animal health practice, here are some more appropriate better resources for you:

Opening an Animal Health Practice

Do You Offer Products or Services to Animal Health Practices?

If you consider animal health practices to be sales prospects, this isn't the ideal place for you on our site. These guides are more appropriate for you:

Selling to Animal Health Practices

Mailing Lists for Animal Health Practices

More Marketing Guides

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary