September 21, 2019  
 
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Marketing an Annuities Business

Small and medium size annuities businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.

A single characteristic divides today's best annuities businesses from the ones that are struggling to keep the doors open.

It's not hard to convince most business owners that marketing plays a vital role in strategic planning. But in a zero-sum economy, there are winners and losers -- and here are some of the things that will help keep your annuities business at the top of the heap.

Do We Really Need A Logo?

The question of whether or not to create a logo for an annuities business is a critical consideration. A logo is a visible representation of your organization's mission, identity, and values. Without a high-quality logo, your brand will simply blend in with the rest of the marketplace and gain little traction with consumer audiences. Creating a unique logo is more difficult than it sounds. In addition to quality design, you need to be concerned about infringing on the proprietary rights of other logos in your industry and throughout the marketplace.

Measurement & Evaluation

Performance is the ultimate measure of quality. You can improve the quality of your B2B and B2C efforts by considering professional mailing lists provided by established vendors. That's just one of the ways annuities businesses may be able to increase the impact of their marketing tactics. However, there are no substitutes for measurement and evaluation mechanisms. A robust measurement and evaluation process should include metrics that can be monitored on a monthly, weekly or even daily basis. Designed to monitor marketing efforts on a campaign-by-campaign basis, these metrics can be used as a baseline for strategic planning. Given the importance of measurement and evaluation, annuities businesses often choose to consult with professional marketers for assessment tools and strategic insights.

Coupons

Although they have traditionally been associated with a handful of industries, coupons are viable resources for annuities business advertising. Although there are various ways to utilize coupons, the universal objective is to increase traffic, revenue and market exposure. In a typical coupon scenario, annuities business marketers leverage couponing to entice first-time customers to make initial contact with the brand. Coupled with other marketing techniques, a steady stream of legitimate coupon promotions can incentivize periodic customers to increase the frequency of purchases from your company.

Additional Marketing Advice and Related Articles

These additional resources offer more insights into marketing, annuities businesses, and related topics.

Marketing Programs

Selling an Annuities Business

Yellow Pages Advertising

Marketing Strategy Examples


Conversation Board

The best marketing advice often comes from your peer business owners. Do you have any tips or advice on marketing a annuities business? We'd love it if you could share them by posting a comment below. What marketing tactics work well for you?


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