We Need Better Marketing
Marketing an Appliance Repair Referral Service
At Gaebler, we've seen what great marketing can do for a small business. But if you own an appliance repair referral service, exceptional marketing may well be the determining factor in your long-term survival and success.
The promotional strategy for an appliance repair referral service has historically adapted to changes in consumer buying patterns and the market itself.
It's not hard to convince most business owners that marketing plays a vital role in strategic planning. But in a zero-sum economy, there are winners and losers -- and here are some of the things that will help keep your appliance repair referral service ahead of the competition.
Contests
If circumstances allow it, a contest can be an effective tactic for an appliance repair referral service. By design, contests stir up interest at a time when your business needs to be seen in the marketplace. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. That's why appliance repair referral services invest time and resources to create contests they can count on to achieve desired outcomes.
Technological Expertise
To those of us who are familiar with today's marketing landscape, it's clear that technology and strategy have become inextricably linked. The consequence for appliance repair referral services tends to be a search for news to leverage technology to scale up the organization's promotional firepower. In addition to marketing professionals, many businesses now include IT units as valued partners in their strategic marketing efforts.
Public Relations Strategies
Public relations is more subtle, but no less powerful than a full-blown marketing push. For example, if you buy a premium mailing list and use it to conduct a direct mail campaign, that's marketing. On the other hand, if the Sunday paper runs a story about your appliance repair referral service, that's PR. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.
Share this article
Additional Resources for Entrepreneurs