We Need Better Marketing
Marketing an Architectural Design Firm
Marketing plays a central role in any company. But when it comes to an architectural design firm, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success.
Multiple marketing factors affect bottom line profitability. However, great marketing strategies share a common characteristic.
In a growth-oriented business, marketing has to be seen as a core business activity. The good news is that good marketing is achievable by any architectural design firm willing to adapt its strategy to the demands of the marketplace.
Staffing Expertise
An effective marketing strategy meticulously delegates tasks to capable stakeholders. A dedicated, in-house marketing division is a possibility, but in small businesses, it's more likely that owners or managers will pick up marketing as a secondary job responsibility. That can be problematic because marketing can't afford to be pushed to the backburner. To maintain marketing momentum, many architectural design firms enlist the assistance of external marketing professionals. In addition to delivering a better overall outcome, marketing firms bring an objective perspective to your strategy and key messaging.
Geolocational Marketing
Have you noticed that almost everyone has a smartphone these days? Savvy marketers believe that smartphone marketing is the next big promotional trend and are investing in strategies that leverage the mobile computing power of today's consumers. Equipped with GPS components, today's smartphones give consumers the ability to perform navigation and other geolocational tasks. Since you're an architectural design firm owner, geolocational features can be a powerful weapon in your marketing arsenal. Exploiting geolocational capabilities requires sophisticated tools and marketing strategies. There are many ways to influence consumers through mobile GPS. However, in its simplest form, geolocational marketing enables consumers to identify an architectural design firm in their immediate area.
Cost Tracking
The economy is a constant concern for people who own an architectural design firm. You can't afford to waste money on inferior marketing resources. Since every dollar counts, it pays to buy mailing lists from trusted vendors. Good mailing lists are money in the bank; they deliver leads, revenue and most importantly, new customers.
But mailing lists aren't the only way you can reduce costs. Most accounting software solutions have features that allow you to track costs in multiple expense categories and receive alerts when expenses suddenly swing outside of normal parameters.
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