We Need Better Marketing
Marketing an Armored Car Service
A profitable armored car service is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.
We recognize that the best armored car service entrepreneurs are adept at promoting their brand and products. But what does it take to become a skilled marketer in this market sector?
Strategic marketing tactics can help small armored car services scale their visibility with consumers. Though small organizations may not have the marketing budgets of large corporations, the consistent delivery of targeted messaging has a cumulative effect on the market's consciousness.
Remember the Importance of Signage
Good signage is a Business 101 concept. Despite the fact that armored car services come in all shapes and sizes, sign content should focus on some common industry themes in addition to the details of your business. Visibility, branding elements and other considerations are all factors in the design and size of your operation's business signage.
Given the fact that signage in armored car services has to fulfill a number of special requirements, avoid glossing it over as an afterthought. Be very selective when choosing a business sign company. After all, there's a lot at stake.
Mailings
At some point, your armored car service will engage in direct mail marketing tactics. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. Top-tier mailing list providers consistently deliver high impact and affordable lists to clients throughout the industry. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.
Loss Leaders
The majority of armored car services frequently sell specific products at ridiculously low margins to boost traffic and new customer acquisition. When applied skillfully, a loss leader marketing strategy can lead to overall gains in revenue. A classic mistake of loss leader marketing is to create pricing without researching the competition. In a worse case scenario, you could be counting on pricing that is higher than your competitors. When used in armored car services, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.
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