We Need Better Marketing
Marketing an Army and Navy Store
The value and earning capacity of an army and navy store largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.
The task of promoting an army and navy store can be challenging, especially for business owners who lack a marketing background.
Opening an Army Navy Surplus Store? We can help you get your mission accomplished!
Purpose in marketing is the key to success in this space. High-performing army and navy stores achieve market dominance through the careful execution of deliberate strategies. The inclusion of innovative tactics and techniques is important, but the consistent application of sound marketing principles may be the most important factor in raising your brand's visibility with buyers.
Leveraging Print Ads
Print advertising has been a marketing staple for army and navy stores. From glossy spreads to simple classified ads, business owners have traditionally used print advertising to reach a broad base of customers. Even though the Internet has challenged the position print ads once held in marketing circles, you can still realize substantial gains from marketing your army and navy store through traditional print ad mediums. These days, the key to effective print advertising is to align the publication with your business goals and ROI requirements.
Email Campaigns
Today's consumers are extremely tech-savvy. They rely on social media and email to both receive and transmit brand messages. What does that mean for your company? It means the odds are in favor of email campaigns actually connecting with customers. For army and navy stores, the real challenge is compiling a substantive quantity of qualified email addresses. Premium mailing list providers can mitigate the cost and hassle of in-house list generation. More importantly, providers typically give business owner an assurance that their lists are accurate and up-to-date.
When It's Time to Rebrand
There are many reasons why it might be time to begin a rebranding initiative - but a lack of alternative tactics is not one of them. Rebranding is an intentional marketing technique designed to deliver long term results. For an army and navy store, the time to rebrand is when your current brand is outdated or no longer in sync with the needs of the marketplace. All businesses change over time and rebranding can bring your business profile in line with your current core competencies. With the help of a professional marketing firm, you can give your brand a fresh face while maintaining brand distinctives and brand recognition.
Share this article
Additional Resources for Entrepreneurs