December 14, 2019  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing an Assembly of God Church

Looking for innovative ways to market an Assembly Of God church? Although you there are no magic bullets that will enable you to dominate the industry, there are several things you can do to improve visibility and market presence.

It's a misconception that small businesses can't compete with larger companies when it comes to marketing.

Healthy customer relationships are strengthened and expanded through targeted marketing campaigns. With that in mind, it's important to leverage marketing as a path toward better customer engagement in your Assembly Of God church's business model.

Marketing Expertise

A lack of personal marketing experience is not an excuse for moving forward without the support of a promotional knowledge base. Entrepreneurs and leaders of Assembly of God churches need to make every dollar count, especially when it comes to their marketing budgets. When in doubt, tap into either an internal or external knowledge base to design your company's marketing strategy.

Marketing Collateral

Brochures, business cards, folders, direct mail pieces, and other types of promotional materials are called marketing collateral. For Assembly of God churches, it's important to make sure every piece of marketing collateral generate reinforces your brand and value proposition. To squeeze the most impact from your collateral, it needs to be targeted toward its recipients. Delivered to the wrong person, a valuable piece of collateral will collect dust. For direct mail campaigns, premium mailing lists from established vendors can protect the value of your investment. If you're like most business owners, you invest substantial resources in the creation of quality collateral. If you don't invest similar resources in mailing lists and other distribution channels, your Assembly Of God church's investment in collateral will be pointless.

Loss Leaders

The majority of Assembly of God churches frequently sell specific products at ridiculously low margins to boost traffic and new customer acquisition. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For Assembly of God churches, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in Assembly of God churches, you might find these additional resources to be of interest.

Telemarketing Firms

Selling an Assembly of God Church


Conversation Board

The Assembly Of God church industry is evolving, and new marketing tactics should be tested on a regular basis. We welcome your comments and feedback about marketing techniques in this space.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Assembly of God Church?

For tips on how to start an Assembly Of God church, here are some more appropriate better resources for you:

How to Start an Assembly of God Church

Do You Offer Products or Services to Assembly of God Churches?

If you want information on how to sell to Assembly of God churches, there's more useful information for you elsewhere on our site. These guides are more appropriate for you:

Selling to Assembly of God Churches

Mailing Lists for Assembly of God Churches

More Marketing Guides

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary