Small-mindedness has no place in great marketing. In fact, a strong marketing strategy can give a small business high visibility in the marketplace.
But with the right combination of resources, techniques, and strategies, any auto glass replacement and repair business can achieve greater marketing dominance through strategic marketing and robust value messaging
Social Media Monitoring
The use of social media as a marketing tool is the latest wave to overtake the small business community. Combined with a functional company website, social media attracts new customers and converts them to brand advocates. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. Most auto glass replacement and repair businesses are especially vulnerable to negative exposure through social media. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.
The overall effectiveness of marketing and promotions boils down to the return you receive for your investment. You can't afford to waste money on ineffective tactics for your auto glass replacement and repair business.
Professional mailing lists improve ROI even further. Vendors can filter your lists to likely buyers, reducing mailing costs and increasing the impact of your direct mail campaigns.
Lone rangers don't survive long in an auto glass replacement and repair business. An awareness of industry resources can mitigate the isolation of ownership and result in a more stable (and more productive) leadership experience. Even though trade journals have value, we've found that the best insights are often gained through face-to-face contact with industry insiders.
Given your interest in marketing and in auto glass replacement and repair businesses, you might find these additional resources to be of interest.
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