The marketing model for an estate planning and administration business has changed dramatically over the past twenty years.
In some businesses, marketing takes a back seat to sales and operations. That's a mistake because without marketing, your brand messages aren't being heard. On the upside, great marketing is a real possibility for a estate planning and administration business willing to adapt its strategy to the demands of the marketplace.
Give Word of Mouth Marketing a Try
Industry-leading estate planning and administration businesses operate in a business environment that relies on word of mouth marketing promotion to bolster customer acquisition and convert periodic buyers into loyal followers.
As a rule, your marketing strategy should include mechanisms that encourage meaningful brand conversations and spread the good word about your business. The key with word of mouth marketing tactics is to avoid using them in situations where word of mouth marketing is not applicable.
Building A Community Around Your Brand
Social media is an up and coming marketing channel, primarily because it coalesces a community around brands. Whether they realize it or not estate planning and administration businesses need to do a better job connecting with their customers. Direct mail campaigns featuring mailing lists from a reliable list partner can jumpstart a social media drive by expanding your customer base and alerting them to your social media presence.
Are you intimately familiar with your brands' product line? You better be if you're marketing an estate planning and administration business. Small product details translate into key value propositions which are critical for distinguishing a estate planning and administration business in the marketplace. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.
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