December 7, 2019  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing an Excelsior Business

The value and earning capacity of an excelsior business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.

A high-quality marketing plan connects your company to your customers. Without it, you'll quickly find your excelsior business cut off from the marketplace.

By leveraging today's best marketing techniques, any excelsior business can achieve greater marketing dominance through strategic marketing and robust value messaging

Marketing Expertise

A lack of personal marketing experience is not an excuse for moving forward without the support of a promotional knowledge base. Owners of excelsior businesses can't afford to invest large sums of money in untested strategies or first-time marketers. When in doubt, tap into either an internal or external knowledge base to design your company's marketing strategy.

Social Media Monitoring

The use of social media as a marketing tool is the latest wave to overtake the small business community. Combined with a functional company website, social media attracts new customers and converts them to brand advocates. Even though the potential for social media to generate positive conversations about your product is good, the potential for it to create negative, online word-of-mouth is a concern that must be taken seriously. All excelsior businesses need to be particularly sensitive about the potential for negative brand commentary on social media sites. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.

ROI

Good marketing is expensive. You can't afford to waste money on ineffective tactics for your excelsior business.

Professional mailing lists improve ROI even further. Vendors can filter your lists to likely buyers, reducing mailing costs and increasing the impact of your direct mail campaigns.

More Articles on Marketing

Given your interest in marketing and in excelsior businesses, you might find these additional resources to be of interest.

Unique Selling Positions

Selling an Excelsior Business

Marketing Strategy Examples


Conversation Board

There's more to discuss that we can cover in a single article. If you have any additional comments or questions, please let us know. We'd also appreciate if you let others know what you've tried as far as marketing goes and how it worked out for you.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Excelsior Business?

For tips on how to start an excelsior business, here are some more appropriate better resources for you:

How to Start an Excelsior Business

Do You Offer Products or Services to Excelsior Businesses?

If you want information on how to sell to excelsior businesses, this isn't the ideal place for you on our site. These guides are more appropriate for you:

Selling to Excelsior Businesses

Mailing Lists for Excelsior Businesses

More Marketing Guides

If you are eager to get marketing tips for a different industry, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary