Marketing Techniques By Market
Marketing an Ice Cream and Frozen Yogurt Shop
It's becoming more and more difficult for ice cream and frozen yogurt shops to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.
Marketing an ice cream and frozen yogurt shop is a case study in business evolution, with innovative tactics and techniques being rolled out on a continuous basis.
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Staying on track requires attention to detail and a commitment to foundational marketing principles.
Do We Really Need A Logo?
The question of whether or not to create a logo for an ice cream and frozen yogurt shop is a big deal. We live in a visual world and logos are tangible expressions of your organization's key messages. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.
Price Matching
In a difficult economy, consumers expect businesses to engage in a certain amount of price matching. The principle is simple: Since pricing is a primary factor in product selection, your business agrees to match advertised competitor pricing. Without price matching, if they can locate lower pricing from a competing ice cream and frozen yogurt shop, buyers will jump on it. Today's consumers are educated and informed. They use social media and other tools to identify the best pricing, making it imperative for small business to consider the value of a well-publicized price matching strategy.
Measurement & Evaluation
Performance is the ultimate measure of quality. You can improve the quality of your B2B and B2C efforts by considering professional mailing lists provided by established vendors. That's just one of the ways ice cream and frozen yogurt shops can achieve greater returns from their marketing initiatives. For even greater returns, you'll need to explore ways to improve measurement and evaluation. A robust measurement and evaluation process should include metrics that can be monitored on a monthly, weekly or even daily basis. Designed to monitor marketing efforts on a campaign-by-campaign basis, these metrics can be used as a baseline for strategic planning. Simple quantitative tools are a good start. However, ice cream and frozen yogurt shops typically expand their knowledge base by hiring professional marketing firms.
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