Marketing Techniques By Market
Marketing an Inventors Business
The key to success in marketing an inventors business is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.
A high-quality marketing plan connects your company to your customers. Without it, you'll quickly find your inventors business isolated from your base.
Simplistic promotional techniques can't penetrate the clutter of the current marketplace. Effective marketing now means translating market learnings into techniques and tactics that are relevant to your business.
Media Monitoring
Some marketing initiatives lend themselves to simple measurement while others are more challenging. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. The difficulty comes when you are tasked with quantifying market presence and brand influence. Fortunately, media monitoring has the ability to give your inventors business a sense of market presence and other variables that are difficult to quantify. Even more importantly, media monitoring can alert you to negative commentary early, giving you the opportunity to counter negative mentions with more accurate and more positive messaging.
Do We Really Need A Logo?
Logo development in an inventors business is a big deal. A logo is a visible representation of your organization's mission, identity, and values. Without a high-quality logo, your brand will simply blend in with the rest of the marketplace and gain little traction with consumer audiences. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.
Discounts
Discounts drive purchasing decisions, and inventors business shoppers treat value as an invitation to buy. The power of a great discount is its ability to convince buyers that are receiving special treatment, a deal that isn't ordinarily available. However, for consumers located in the inventors business sector, you won't get far with discounts unless you communicate clear value. Strategic leaders often incorporate discount campaigns into their annual marketing calendars, scheduling the most appealing discounts for non-peak business seasons.
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