Marketing Techniques By Market
Marketing an Investments Business
The task of promoting an investments business has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?
If you are a business leader who sees marketing as a path to give your investments business an edge over the competition you're not alone.
Top performers habitually integrate sound marketing concepts with market demands.
Price Matching
Price matching is a protection for buyers who are concerned that they could find a better deal elsewhere. For businesses, price matching eliminates buying risk, convincing cautious consumers to buy now. Without price matching, if they can locate lower pricing from a competing investments business, potential clients will abandon your brand in droves. Today's consumers are educated and informed. They use social media and other tools to identify the best pricing, making it imperative for small business to consider the value of a well-publicized price matching strategy.
Expand Your Advertising Options
Take a look around the industry. Chances are, you'll see companies using a vast array of advertising vehicles to communicate brand messages. When it comes to investments businesses, it is mission critical to identify the advertising vehicles that are most likely to meet the specific marketing goals your business is facing right now. These days, investments businesses are leveraging digital assets to communicate brand messages through powerful online channels, maximizing ROI and gaining a more direct pipeline to their customers.
Email Campaigns
Today's consumers are extremely tech-savvy. They rely on social media and email to both receive and transmit brand messages. That's why email campaigns are gaining popularity among small and medium-size business owners throughout the industry. In many investments businesses, the real challenge is compiling a substantive quantity of qualified email addresses. At Gaebler, we recommend buying mailing lists from professional, third-party providers. Purchased lists aren't the only source for customer contacts, but they can be used to create fast momentum for email campaigns and other initiatives.
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