Entrepreneurs Looking To Franchises Should Check Franchisee Satisfaction
Written by Ken Gaebler
Franchisee satisfaction rankings help point to the way to profitable ventures.
For prospective entrepreneurs interested in franchising, news from national market research group Franchise Business Review may offer some guidance. The 2010 Franchisee Satisfaction Awards released last month, in its fifth consecutive year, represents a convenient list of businesses with growth potential.
The list includes 133 franchise companies that have been rated highly in terms of owner satisfaction. The top five companies with 200 units or more were Heaven's Best, Home Instead Senior Care, Sotheby's International Realty, Weed Man and Aaron's Sales & Lease Ownership.
Yoshino Nakajima, chief development officer of Home Instead Senior Care, drew a direct connection between satisfaction and business success. "The survey provides us so much information on franchise support, training, initial visits, marketing and communication, and serves as a health index of our network," she said.
Barrie Young, president of ranked company Snap-on Tools, agreed with the assessment, referring to "the satisfaction and profitability of the franchisees" as "critical to any franchise system." He added that "collecting and measuring the data regularly, and then sharing the results with the franchisees, helps everybody focus on improvement."
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