The survey found that an increasing amount of American adults - 69 percent - use the internet for financial- and economic-related activities.

This consumer base, dubbed "online economic users," represents 88 percent of all internet users.

Job searching was the third most popular activity for these users, with 41 percent searching for information about available jobs.

This activity was second only to price comparison and general economic understanding searches, which represent 67 percent and 52 percent of economic-related online activity, respectively.

In addition, 27 percent of online economic users are searching for ways to make some extra cash or find a second job, while 25 percent are looking for material on how to improve their skills to qualify for better jobs.

The internet can be a useful recruitment tool on the small business end as well - 66 percent of hiring managers go to LinkedIn to find potential candidates, 23 percent go to Facebook and 16 percent go to Twitter, according to a recent survey by Jump Start Social Media.