October 15, 2018  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Small Business News for Entrepreneurs

 

Small Business Finance News

 

Report: Small Businesses Spending More On Search, With Good Results

Written by Ken Gaebler
Published: 3/31/2010

A quarterly report shows that small business have increased their spending on search marketing.

Recent small business finance news indicates significant growth for search advertising.

Entrepreneur Business Results

The newest quarterly report from WebVisible found that small businesses are spending more on search, and becoming more successful at converting search leads into website actions.

Small business advertisers spent 30 percent more on search advertising in the last quarter of 2009 than they did in Q3, and 111 percent over Q4 2008.

"These numbers show increased confidence by small businesses in using search to gain leads," said WebVisible CEO Kirsten Mangers, "and increased ability to turn those leads into sales."

Conversion rates for small business advertisers improved, with 35.3 percent of clicks resulting in users taking action. The majority of those actions were phone calls, but users also sent emails or texts, viewed videos, completed forms or printed driving directions.

In addition, WebVisible's report found that over the past year, video capability grew faster than any other website feature for small business advertisers. While only five percent of advertisers showed video on their websites in Q4 2008, that number jumped to 19 percent one year later.

The search engine marketing industry is set to grow even further, according to the Search Engine Marketing Professional Organization's annual State of Search Engine Marketing Report. SEMPO estimates that the industry will grow 14 percent in North America by the end of 2010.

Have Friends Who Might Like This Article?

Tweet via @gaeblerdotcom Share this on Twitter

Let them know on LinkedIn

Ready to Learn More? We Think You Might Like These Articles:

 


About Our Breaking Entrepreneurial News

Our small business writers cover all aspects of entrepreneurship. Our perspective is dedicated to helping you to start and grow your business.

 

 

Additional Resources for Entrepreneurs

Help for Native American Entrepreneurs

Resources for Gay Entrepreneurs

Businesses for Sale

Online Entrepreneur Tools

Economics

Lists of Small Business Incubators

Lists of Angel Investors