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Small Businesses Go Online To Find Prospects

Written by Ken Gaebler
Published: 9/7/2011

A recent study found more SMBs are looking for online workers to save time and increase flexibility.

In an effort to gain flexibility and save time, small businesses are hiring more online workers, according to Elance's annual survey on small business trends. For job applicants with experience working online, a high level of adaptability and proof of their independent efficiency, the job outlook is bright.

Businesses Go Online for Sales Prospects

Small and medium-sized businesses are continuing to adopt online hiring as a main strategy to remain competitive, indicating a demand for virtual workers. The research found 73 percent of SMBs are hiring online professionals for the flexibility to scale up and down quickly, while 60 percent value the time saved hiring people online versus traditional approaches.

In addition, 83 percent of businesses plan to hire at least 50 percent of their workers online in the upcoming year, and almost half of respondents plan to make 90 percent of their future hires online.

When hiring online it is important that the company present a professional and appealing front to potential candidates, starting with its website. Business 2 Community reported that the first step to developing website content to attract the best talent and customers is to create an editorial calendar.

Once a timeline has been created, SMBs should identify the goals to be accomplished through the website and its content, research what competitors are doing and what options are available, discuss any ideas with the development team and eventually start conceptualizing and drafting the final product.

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