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Women Entrepreneurs Feel Good About Business Despite Worries About Economy

Written by Ken Gaebler
Published: 6/30/2011

Women entrepreneurs are optimistic about the state of their businesses.

Women who own small businesses feel good about their companies but not about the economy as a whole, according to the PNC Women Business Owners Outlook released June 30.

Female Entrepreneurs Optimistic

Half of all respondents to the PNC survey said their business is meeting expectations, and 11 percent said their business is exceeding expectations. Eighty percent of respondents said they are optimistic about their business, and 51 percent said they expect sales to increase.

However, 49 percent of respondents expressed pessimism about the direction of the national economy, and 37 percent are pessimistic about their local economy. This bleak outlook seems to be informing hiring and investment decisions. About three-quarters (73 percent) said they do not plan to hire any full-time employees, and 63 percent said they will not change their current roster of part-time workers. Only 41 percent said they plan to make a capital investment.

These PNC findings match up with other recent small business news. A TD Bank survey released earlier this month found 73 percent of small business owners expected to meet or exceed upcoming revenue projections, even though only 51 percent thought the national economy was moving in the right direction. 

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