Small Business Marketing News
Small business marketing news can give you an edge over the competition. On a daily basis, we cover breaking entrepreneurial news that helps smart business owners track marketing trends and tap into some great small business marketing ideas.
- Survey says online marketing is key to success - 11/18/2009 - SMBs plan to increase use of internet marketing in 2010.
- SMBs should friend Facebook - 11/16/2009 - Facebook is an increasingly important way for small businesses to show off their personality and attract clients.
- Facebook Platform gives businesses path to user engagement - 10/29/2009 - New features will bring better integration of apps on user home pages.
- Family Guy special dropped from Microsoft Windows 7 marketing push - 10/28/2009 - Microsoft says Family Guy special was not fit for its Windows 7 brand.
- FTC cracking down on false green marketing claims - 10/28/2009 - Clothing company made false claims about bamboo fibers in rayon cloth.
- What Real Time Twitter in Bing and Google Means for Your Business - 10/22/2009 - Real-time searches on Google and Bing bring more traffic to your tweets.
- Small businesses hoping for better news this holiday season - 10/19/2009 - A survey from Experian shows consumer spending habits may have changed due to the recession.
- Survey: Almost half of small businesses use social networking sites for marketing - 10/15/2009 - A study released this week from Internet2Go and MerchantCircle found that 45 percent of SMB owners use Facebook and Twitter to promote their businesses.
- SEO guide offers tips for small business marketers - 10/13/2009 - SEO marketers should be aware of meta-search engines like Nexplore.
- Google search beats back Bing, Facebook users soar - 10/12/2009 - Google still dominates web searches, accounting for 71 percent of all U.S. searches conducted in the four weeks ending October 3, according to research by Experian Hitwise. Yahoo Search and Microsoft Bing remained well behind at 16.38 percent and 8.96 percent.
- Twitter in talks with Google and Microsoft - 10/9/2009 - Twitter's little blue bird is tweeting in Google's and Microsoft's ears.
- Search engine optimization an opportunity for small business - 10/7/2009 - Small businesses should look to the opportunities for marketing through search engine optimization.
- Forum offers business tips for social media marketing - 10/7/2009 - Marketers face a daunting challenge in a crowded media space with limited budgets. But social marketing may save the day.
- SMS marketing shows high open rates, close to 'guaranteed read' - 9/25/2009 - Mobile message marketing - or SMS marketing - has become a popular trend thanks to its high open rates.
- Facebook and Nielsen partner to make social media marketing more measurable - 9/23/2009 - Social media marketing just got more measurable, thanks to a partnership between Facebook and The Nielsen Company.
- 'Social emails' leverage social media and email marketing - 9/16/2009 - Social emails, when designed effectively, can generate a CTR of up to 38.7 percent.
- Coupon clippers cut costs - 9/14/2009 - Coupon use is rising amongst consumers, with some particular enthusiasts.
- Twitter usage to grow 200 percent this year - 9/14/2009 - The number of Twitter users is expected to grow from 6 million U.S. adults in 2008 to 18 million by the end of 2009.
- When it comes to Facebook marketing, think Tuesday - 9/11/2009 - A recent study found that click-through rates for a brand's Facebook wall posts are highest on Tuesdays.
- Marketing budgets still tight, but SMBs can do more with less - 9/8/2009 - Marketing spending remains tight due to the recession, but that doesn't have to impact the effectiveness of small business marketing campaigns.
- Though still being reduced, marketing budgets see improvements - 9/5/2009 - Strapped by the recession, marketers are continuing their modest spending and even budget cuts, a recent survey found.
- Ask the audience: Netflix uses 'prize economics' to solve its business problem - 9/3/2009 - "Prize economics" joins "crowdsourcing" as another tool that leverages the creativity of many consumers to solve business problems or guide business development.
- Internet retailers not effectively using SEO, study finds - 9/3/2009 - Internet retailers are falling behind in the search engine optimization platform, underutilizing what could be an important marketing resource.
- Consumers cut costs, coupons see clicks - 9/2/2009 - With consumers cutting back on spending, click-through rates for online coupons saw significant increases in August.
- Businesses use social media to enhance customer relationships, build brand - 9/1/2009 - A recent study found that enhancing relationships with customers and building brand reputation were the most popular uses of social media marketing, while Facebook emerged as the most popular platform.
- Spending on social media marketing to continue rising, survey finds - 8/27/2009 - Spending on social media is expecting to continue increasing over the next five years, with social networking websites leading the trend, a recent survey found.
- With online ads, shape and format make a difference - 8/24/2009 - In terms of return on investment, not all online ad sizes and formats are created equal, a recent study found.
- Online media overtakes traditional channels in SMB advertising use - 8/21/2009 - SMBs are advertising on online channels more than traditional platforms for the first time, a survey from The Kelsey Group found.
- Twitter feedback leads GM to cancel Buick production plans - 8/20/2009 - General Motors decided to cancel plans for a Buick crossover sports utility vehicle after receiving consistent negative feedback on Twitter.
- Social networking sites are popular resource for hiring and recruitment - 8/20/2009 - Social networking websites have emerged as a popular resource for hiring managers in the recruitment process.
- Google has highest consumer satisfaction rating of major search engines - 8/19/2009 - Google was found to be the search engine with the highest consumer satisfaction rating, making it an attractive marketing and advertising platform for businesses.
- Marketing, social media increasingly important for business development - 8/18/2009 - A recent survey from The Creative Group found that marketing and advertising departments have greater influence over business decisions than they did three years ago.
- Consumer sentiment hits lowest level since March, survey finds - 8/14/2009 - The Reuters/University of Michigan Survey of Consumers found that consumer sentiment is at its lowest point since March.
- Consumers prefer green options, survey says - 8/10/2009 - With consumers across the world making an effort to buy more environmentally friendly products, small businesses are encouraged to take advantage of the trend.
- Fortune 100 companies use social media for marketing - 8/7/2009 - Twitter and other social media strategies have recently captured the attention of the Fortune 100 companies, who are increasingly using the technology for marketing.
- Cooperation, not competition, is winning marketing strategy for SMBs - 7/24/2009 - With digital marketing strategies such as social media and email dominating the marketing news for small business owners, it can be easy to forget some of the more basic marketing approaches.
- Mobile internet use, marketing expected to experience high growth - 7/23/2009 - With an increasing number of Americans accessing the internet through their phones, mobile marketing is poised to be the next big trend.
- Using promo products to create a favorable, lasting impression - 7/20/2009 - A recent survey by the Promotional Products Association International found that promotional products improved the recipient's impression of the advertiser, and were useful tools for repeated brand exposure.
- ROI of social media marketing makes it all worthwhile - 7/17/2009 - While not free, social media marketing's high ROI - especially in one unexpected way - makes it a worthwhile investment.
- Facebook releases targeting filters for advertisements - 7/17/2009 - Facebook released new filters allowing advertisers to target their ads to specific users.
- Analyzing 4 percent of consumers goes a long way, experts say - 7/16/2009 - If 4 percent of consumers drive the majority of a brand's business, as one advertising executive proposes it does, then analyzing that target audience will lead to effective marketing strategies.
- Strong brands remain popular though economic downturn - 6/15/2009 - SMBs may want to take a page out of the book of some of the most historically strong brands.
- Stay business savvy over the summer - 6/5/2009 - During this more relaxed season, consider alternative ways to keep business flowing.
- Social networking site helps small businesses - 6/5/2009 - Shustir.com will help small businesses work together to make sales.
- SMBs can grow without major risk - 6/1/2009 - Increasing a small business' marketing budget could help grow the operation.
- Website aims to help female small business owners - 5/28/2009 - Social networking sites says it hopes to show women in small business that they're not 'in it alone.'
- Teen retail store experiences gains - 5/21/2009 - Hot Topic sees more young consumers spend money.
- Outstanding SMB named - 5/20/2009 - Top small business announced during National Small Business Week 2009.
- Small Businesses Tweet to promote - 5/19/2009 - Twitter gains popularity in the corporate world.
- Small business frequented by star musicians - 5/5/2009 - One family-owned business continues to thrive despite tough economic times.
- Small businesses missing out on online marketing - 4/28/2009 - Online marketing and ecommerce are powerful tools for small business owners. But a new study finds that many entrepreneurs still have yet to tap into these proven ways to grow sales and expand a business.
- Small business optimism up for third straight month - 4/27/2009 - Small business optimism is on the rise. In fact, many business owners say that business conditions are improving.
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