Small Business Marketing News
American Express Offers New Business Credit Card
Written by Jenna Weiner
Published: 8/22/2011
Small businesses with an American Express OPEN card will be able to take advantage of new perks aimed at improving their online presence. The tools will help them manage their online reputations, advertising and paid search campaigns.
The Business Gold Rewards Card from American Express will offer small businesses ways to help them get more out of investments, American Express OPEN, the company's small business division, announced August 22.
"What small businesses need more than anything else is demand for their products and services," said Doug Tabish, American Express OPEN executive. "They are pushing us to help them think more holistically about how to generate demand. We're responding by offering maximized benefits with Business Gold Rewards, allowing entrepreneurs to reinvest the points they earn to better their existing businesses."
Users of the card now will get three times the points on airfare; two times the points on advertising, gas and shipping; and one point on all other expenses. According to a survey, three-quarters of entrepreneurs planned to use online marketing this year. About 36 percent will add a company website, and 29 percent will form a social media strategy. About 23 percent will add SEO strategies, 22 percent will formulate mass email campaigns and 16 percent will initiate search advertising campaigns, American Express OPEN found.
The OPEN marketing program offers an online reputation management tool, an ad creation and management tool, and a management program for paid search campaigns.
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